A discount website specialising in 'city deals' is offering users the chance to purchase the new Apple iPhone 4 on 1 July for just £99, compared to the £499 Apple charges . Groupola.com only has a limited number of handsets available and is offering them exclusively to its email subscribers.It says it is able to offer such low prices because it relies on group-buying to regularly offer discounts of up to 90% on events and products across the UK's major cities and tourist attractions.
O2 is selling the 16GB iPhone 4 for £209 if you sign up to an 18-month contract and spend £30 a month, while Vodafone wants £219 for the 16GB version if you also spend £30 a month for 18 months. You can compare packages here.
Mark Pearson, managing director of Groupola, says: "Given that the iPhone 4 sold out through pre-orders alone in just 48 hours through the Apple store, we thought it was only right to offer loyal Groupola.com discount hunters another bite of the cherry. We've proved that the concept of group buying can work within the UK."
To purchase the iPhone for £99 you need to be an email subscriber, so you'll need to visit the site and sign up to receive daily alerts. You will be sent a link on 1 July which will allow you to purchase the phone on 2 July on a first come, first served basis.
"My advice is to open the link the second the clock ticks over at 9.30am – by 9.31am you may already have been too late," adds Pearson.
The firm has admitted that the deal is a loss-leader and there is only a limited number of phones available. It has also said that people can easily unsubscribe from the daily alerts should they wish to.
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